Privacy Policy
Lantern Lane: Food Match ยท Last updated 15 October 2026
Lantern Lane: Food Match ("the game") is made by Purich Studio. This policy explains what information the game collects, why, and the choices you have. The game has no accounts and never asks for your name, email address, contacts, photos or payment details.
What we collect
| Information | Collected by | Why |
|---|---|---|
| Advertising ID (Android) or IDFA (iOS, only with your permission), app instance ID | Google AdMob, Google Analytics for Firebase | Show ads, measure ad results, prevent ad fraud, understand how the game is played |
| Gameplay events such as nights started, completed or failed, boosters used and ads watched | Google Analytics for Firebase | Balance difficulty and improve the game |
| Device and diagnostic information such as device model, OS version, app version and performance data | Google AdMob, Firebase | Keep the game and ads working on your device |
| Approximate location derived from your IP address | Google AdMob | Show ads relevant to your country or region and meet local consent rules |
Your progress, coins and settings are stored only on your device.
Advertising
The game is free and shows ads through Google AdMob. Rewarded videos are always your choice. Where the law requires it (for example in the EEA, the UK and Switzerland), the game asks for your consent before personalised ads are shown, and you can change that choice at any time under Settings > Privacy choices. On iOS, ads only use your IDFA if you allow tracking. You can also reset or limit your advertising ID in your device settings.
Google's use of data is described at How Google uses information from sites or apps that use its services.
Third-party services
- Google AdMob: Google Privacy Policy
- Google Analytics for Firebase and Firebase Remote Config: Firebase privacy and security
Children
The game is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has used the game and data was collected, contact us and we will help remove it.
Data retention and deletion
Event-level analytics data is kept for two months and then deleted automatically by Google Analytics. Because the game has no accounts, we cannot look up data by your name. Uninstalling the game deletes your progress from the device, and resetting your advertising ID breaks the link to past ad data. You can also email us and we will help with any request.
Security
Data sent by the game and its SDKs is encrypted in transit.
Changes
If this policy changes, the new version will be posted on this page with a new date.
Contact
Questions or requests: jempurich@gmail.com